BUILA 19th Annual Conference 2024 Perception Matters: Breaking the Narrative

We look forward to welcoming BUILA members to our flagship event at the Vox Conference Centre, near to Birmingham NEC on 9-11 July, with a very special Conference Gala Dinner on Wednesday 10 July.

We will be exploring the most vital issues impacting the UK international student recruitment sector, with a focus on perception and reputation.

How can UK HEIs can remain resilient despite the political uncertainty and current negative narratives?

How can you create international strategies that not only withstand external pressures but also thrive amid adversity?

Topics include:

• UK brand perception matters: How do we change the narrative?
• How are our competitors' approaches to internationalisation & recruitment being impacted by political uncertainty? What can we learn from them?
• In house expertise or outsourced know-how: How do we optimise conversion whilst ensuring the best possible student experience?
• Do students want what we think they want? Engaging with the next generation of international students
• Which are the new international study destinations eroding the UK’s global share?
• Controlling the narrative: How can we use Public Affairs to shape the image and reputation of our universities?
• How do we integrate employability opportunities and outcomes into recruitment and marketing activity?
• UK Agent Quality Framework: What's next?
• Latest trends and opportunities in TNE

This Conference is suitable for:

• International Recruitment Directors 
• International Marketing Directors 
• Recruitment Managers 
• Partnership Officers
• International Partnership Directors 
• Regional Managers
• Senior International Officers 
• International Officers