From click to campus: personalisation boosts enrolment conversions

The higher education admissions process can be a daunting journey for students, often leaving them feeling like just another face in the crowd. To truly stand out and attract the best and brightest, institutions need to embrace a more personalised approach. By demonstrating genuine care and understanding each student’s unique needs and aspirations, universities can significantly boost enrolment conversions.

Why personalisation wins

Students crave personalised experiences. When universities make the effort to connect with them on an individual level, students feel valued and are far more likely to apply and ultimately enrol. This means tailoring communication to their specific interests, whether it’s showcasing relevant programmes, highlighting future career opportunities, sharing inspiring alumni stories, or inviting them to events that align with their goals. These thoughtful engagements make a significant difference, fostering a sense of belonging and keeping students engaged throughout the entire admissions journey.

But personalisation isn’t just about making students feel good; it has a direct impact on enrolment numbers. Here’s how:

• Increased engagement: Personalised emails, targeted content, and customised campus visits capture students’ attention and keep them invested throughout the entire process.
• More quality applications: A personalised admissions portal that displays relevant content at every stage of the process and offers a streamlined application experience makes it easier for students to navigate, leading to higher submission rates.
• Enhanced yield: Personalised acceptance letters, tailored financial aid packages, and ongoing communication created a sense of connection that encourages more admitted students to enrol.

While personalising the student journey may seem complex, technology offers a helping hand. Institutions can leverage tools to better understand student engagement and provide timely, relevant information. This personalised approach fosters a more engaging and efficient admissions process for both students and institutions.

The bottom line

Personalising the admissions process is no longer a luxury; it’s a necessity. By leveraging data and technology, higher education institutions can create an admissions experience that is efficient, effective, and truly student-centered, fostering a sense of belonging that lasts a lifetime.

About the author: Full Fabric is an all-in-one platform for admissions and enrolment in higher education. Our comprehensive platform empowers universities worldwide to attract, engage, and enrol the right students while enhancing operational efficiency and maximising ROI.

We are committed to shaping the future of higher education through technology, enabling institutions to: 

• Deliver exceptional student experiences with a modern and personalised journey—from initial enquiry and enrolment to academic progress and alumni engagement. 

• Streamline the applications, admissions and enrolment processes by reducing manual workload, simplifying management and improving efficiency. 

• Make data-driven decisions by tracking key metrics, analysing applicant and student demographics, and boosting institutional growth.

Full Fabric is the trusted partner for institutions seeking a competitive advantage and sustainable growth.

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